Let’s Talk Case study · Education Initiative
Sankofa Chronicles
MLK Sr. Collaborative
Full-agency communications support—strategy, content creation, LMS production, digital infrastructure, media relations, and teacher engagement—that moved a complex education initiative toward classroom implementation.
IndustryK–12 education innovation
ProgramMultimedia SEL curriculum
RoleStrategy through rollout
01
The challenge
A powerful curriculum needed a path into the classroom.
Sankofa Chronicles combines culturally grounded narratives, multimedia resources, social-emotional learning, professional development, technology, research, and evaluation. Collaborations with Spelman College, Morehouse College, and Jackson State University added rich scholarship and intergenerational storytelling.
The challenge was translating all of that substance into a clear promise for districts and teachers—then building a communications journey that could move educators from awareness to participation without making the initiative feel like “one more thing.”
02
Strategy
Build one narrative, then make it useful to every audience.
Pocket PR Plus centered the story on a practical truth: Sankofa Chronicles could help teachers strengthen student connection and belonging in a format designed to fit the school day. From that foundation, we tailored the message for four audiences without fragmenting the initiative’s identity.
District leaders
A clear case for implementation, educator readiness, and how the curriculum fits existing school schedules.
Educators
Teacher-first language that positioned the curriculum as supportive, practical, and ready for advisory periods.
Partners + funders
A unified story connecting curriculum development, technology, research, evaluation, and district rollout.
Communities
Mission-centered storytelling grounded in belonging, resilience, cultural heritage, and student voice.
03
Selected tactics
The strategy came to life across the full educator journey.
Pocket PR Plus activated its full agency capabilities across messaging, content creation, LMS production, owned digital channels, educator recruitment, and earned media.
Teacher Recruitment CampaignA four-phase communications journey spanning awareness, engagement, conversion, and continued participation
Audience-Specific DecksTailored presentations for administrators, principals, and educators—each built around the decisions that audience needed to make
District Email JourneyTeacher-first email messaging that introduced the program, answered practical questions, and guided educators toward action
Information SessionsMessaging and presentation support for school-based webinars that balanced inspiration, research requirements, and teacher questions
Teacher ToolkitFAQs, digital flyers, quick-reference materials, coaching reminders, and implementation communications
LMS Content ProductionProduction support for five module-introduction videos featuring an AI video guide who orients educators to each CASEL competency
Teacher Video ContentA 90-second teacher sizzle reel and short explainers introducing the Spark, Reflect, Tinker, Grow lesson framework
Digital EcosystemSecured SankofaChronicles.com, built a landing page with CRM capture, and manage an ongoing blog for educators, partners, and funders
Media RelationsStory development, press materials, and outreach that earned Atlanta News First/CBS Atlanta coverage of the $4 million grant award
Launch SupportProfessional-development sequencing and pre-launch reinforcement designed around educator readiness and the school calendar
04
Selected work
A look at the work.
These examples show the breadth of the engagement—from strategic messaging and implementation guidance to LMS video, earned media, and an owned digital ecosystem.
Leadership pitch deck
A concise, audience-specific presentation translated a multi-partner initiative into a clear case for district and school leaders.
Program story
Teacher-centered language connected the curriculum’s cultural foundation to student relationships, belonging, and resilience.
Lessons learned report
Implementation findings were turned into practical guidance on timing, professional development, and sustainable scale.
AI-guided module introductions
An AI video representative welcomes educators and introduces each of the five CASEL-aligned modules inside the LMS.
Broadcast coverage
Media strategy and outreach helped secure television coverage of the Collaborative’s $4 million federal grant award.
sankofachronicles.comFrom awareness to action
Landing pageCRM captureManaged blog
Owned audience ecosystem
A branded domain, CRM-enabled landing page, and ongoing editorial content created a direct pathway for educator interest and partner engagement.
05
The results
From program narrative to implementation system.
The work supported a secured pilot site in Jackson, Mississippi; five AI-guided LMS module introductions; teacher video content; a CRM-enabled landing page; ongoing blog content; media visibility; and a recruitment journey spanning district emails, webinars, digital materials, explainers, and coaching touchpoints.
Early implementation findings then sharpened the next phase: condensed 3–5 week delivery windows, professional development beginning about 30 days before launch, and a refresher sequence two weeks before classroom implementation to protect educator readiness and instructional fidelity.
06
What the work demonstrates
Scaling education work requires operational communications.
The materials in the rollout made one lesson especially clear: strong content is only part of implementation. Timing, training, reinforcement, and teacher capacity must be communicated as intentionally as the curriculum itself.
- Teacher-first messaging reduces the friction between interest and participation.
- Professional development works best when it is aligned closely with classroom launch.
- Protected implementation windows help districts sustain momentum and consistency.
Building something complex?