Description

The Build Your Brand Course is a self-guided curriculum to show you how to cut through the noise, find your audience and deliver your brand story at its best by empowering you through videos and application modules for you to implement our strategies at your own pace.

• Build Your Brand Identity

Learn the unique and important considerations that make successful brands while identifying visible elements of your brand.

• Build Your Content

The words and images you use mean everything, therefore you will learn how to define the content and deliver it with your brand voice.

• Build Your Digital Media Plan

Grasp knowledge about these innovative forms of communications, including audio (Podcasts), visual (YouTube, Lives), mobile (Apps), email marketing, etc.

• Build Your Social Media Strategy

Create a Social Media Plan, including special campaigns, advertising, and digital integrations to optimize your social media presence. Also, understand how to read analytical reports to determine if your social media strategy is working.

• Build Your Traditional Media Tools

• Build Your Marketing and SEO

Understand marketing tactics to increase traffic on your website. You will also learn how to implement sales funnels and customer relationship management (CRM) to create processes that guide your customer from inquiry to sale.

• Build Your Community Relations

Gain an understanding of the benefits of monetary and voluntary involvement within your local community. Then identify and develop mutually beneficial relationships with a non-profit organization that is meaningful to you.

• Build Your Brand & the Corporate Event Connection

There will be times when a corporate event will give an added push to your promotional campaigns. In this module, you will learn how to incorporate your brand identity into a special event; give your event its unique theme, receive a basic event checklist including a budget, order of event, invitations for special presentations, keynote speakers, and guests.